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Getting Started
Introduction
Template Test
Lead Validation
Prospect Data Collection
Defining Data Sources
Automating Data Collection
Optimizing Lead Collection Forms
Lead Validation
Data Cleansing
Defining Lead Qualification Standards
Unqualified Leads Management
Lead Scoring and Management
Lead Generation and Management
Lead Scoring Model Design
Lead Prioritization
Lead Renewal Cycle Management
DNA Classification Based on Customer Analysis
Customer DNA Classification
Customer Segmentation
Lead Quality Enhancement
Identifying Additional Data Sources
Lead Nurturing
Targeted Campaigns Using Lead Scoring
Brand Reinforcement Campaigns
Vehicle Based Product Information Campaigns
New Vehicle Launch Campaigns
Integrated Offline Program Campaigns
Additional HVAs and Extended Campaigns
VoC Management
Real-Time VoC Monitoring
VoC Data Analysis
Deriving VoC-Based Action Items
VoC-Based Communication and Lead Nurturing
Non-identifiable VoC Management
New Vehicle Launch Campaigns
